Google Ads Complete Course

Google Ads Complete Course – 3 Months Certificate Program

Course Overview: This intensive 3-month certificate program is designed to equip you with the skills and knowledge needed to create, manage, and optimize successful Google Ads campaigns. From keyword research and ad copywriting to campaign tracking and performance analysis, this program covers all aspects of Google Ads, enabling you to drive targeted traffic and achieve your marketing objectives.

Target Audience: This program is ideal for:

• Marketing professionals looking to specialize in Google Ads.
• Small business owners wanting to manage their own advertising campaigns.
• Individuals seeking a career in digital marketing.
• Anyone interested in learning how to effectively use Google Ads.

Course Objectives: Upon completion of this program, students will be able to:

• Understand the fundamentals of Google Ads and its various campaign types.
• Conduct effective keyword research and develop targeted ad groups.
• Write compelling ad copy that attracts clicks and conversions.
• Set up and manage different types of Google Ads campaigns (Search, Display, Shopping, Video).
• Implement conversion tracking and analyze campaign performance.
• Optimize campaigns for maximum ROI.
• Understand bidding strategies and budget management.
• Utilize Google Ads tools and resources effectively.
• Stay up-to-date with the latest Google Ads trends and best practices.

Course Structure: The program is divided into three modules, each covering specific aspects of Google Ads. Each module will consist of:

• Lectures: Interactive sessions covering theoretical concepts and practical examples.
• Hands-on Workshops: Practical exercises and simulations to apply learned concepts.
• Case Studies: Analysis of successful Google Ads campaigns.
• Assignments: Projects to demonstrate understanding and application of concepts.
• Quizzes: Regular assessments to track progress.
• Q&A Sessions: Dedicated time for students to ask questions and get personalized help.

Module Breakdown:

Module 1: Google Ads Fundamentals (4 weeks)

• Introduction to Google Ads: history, benefits, and campaign types.
• Setting up a Google Ads account and navigating the interface.
• Understanding the Google Ads auction and Quality Score.
• Keyword research: tools and techniques for finding relevant keywords.
• Match types: understanding broad, phrase, exact, and modified broad match.
• Ad copywriting: writing effective headlines and descriptions.
• Creating your first search campaign.

Module 2: Advanced Campaign Management (4 weeks)

• Campaign targeting: demographics, interests, placements, and remarketing.
• Display advertising: creating visually appealing display ads.
• Shopping campaigns: setting up product feeds and managing shopping ads.
• Video advertising: creating and managing YouTube ad campaigns.
• Conversion tracking: setting up conversion goals and tracking results.
• Bidding strategies: automated and manual bidding options.
• Budget management: setting and optimizing budgets.

Module 3: Optimization and Analysis (4 weeks)

• Campaign performance analysis: key metrics and reporting tools.
• A/B testing: testing different ad variations to improve performance.
• Optimization techniques: improving Quality Score, click-through rate (CTR), and conversion rate.
• Remarketing strategies: re-engaging website visitors who have shown interest.
• Google Ads tools and resources: Google Ads Editor, Keyword Planner, etc.
• Staying up-to-date with Google Ads updates and best practices.
• Preparing for the Google Ads certification exam (optional).

Assessment:

• Regular quizzes (20%)
• Module assignments (40%)
• Final project: developing and managing a Google Ads campaign (40%)

Certification: Upon successful completion of the program and fulfillment of all requirements, students will receive a certificate of completion.

Course Fee: $2,900 (USD)

Materials:

• Access to online course materials, including lecture slides, videos, templates, and resources.
• Access to Google Ads resources and tools.
• Recommended textbooks and online resources.
• Access to online forums and support communities.

Prerequisites:

• Basic computer literacy.
• A strong interest in digital marketing and online advertising.
• No prior Google Ads experience is required.