Digital Marketing Certificate Course: 1-Year Program
Course Overview:
This comprehensive 1-year certificate course is designed to provide students with a thorough understanding of digital marketing principles, strategies, and best practices. Students will learn how to develop and implement effective digital marketing campaigns, measure and analyze their success, and stay up-to-date with the latest industry trends and technologies.
Course Objectives:
- Understand the fundamentals of digital marketing
- Learn how to develop and implement effective digital marketing strategies
- Understand how to measure and analyze digital marketing campaigns
- Stay up-to-date with the latest industry trends and technologies
- Prepare for a career in digital marketing
Course Outline:
Semester 1: Foundations of Digital Marketing
- Introduction to Digital Marketing
- Marketing Research and Analysis
- Consumer Behavior and Psychology
- Digital Marketing Channels (Search, Social, Email, etc.)
- Digital Marketing Metrics and Analytics
Semester 2: Digital Marketing Strategy and Planning
- Digital Marketing Strategy and Planning
- Branding and Positioning
- Content Marketing and Creation
- Influencer Marketing and Partnerships
- Budgeting and Resource Allocation
Semester 3: Digital Marketing Tactics and Execution
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing and Automation
- Mobile Marketing and Optimization
Semester 4: Data-Driven Digital Marketing
- Data Analysis and Interpretation
- Web Analytics and Measurement
- A/B Testing and Experimentation
- Personalization and Recommendation Systems
- Digital Marketing Automation and Optimization
Elective Courses (Choose 2)
- E-commerce and Digital Retail
- Digital Marketing for Small Business and Entrepreneurship
- Digital Marketing for Non-Profit and Social Impact
- Advanced Digital Marketing Analytics and Measurement
Course Fee:
The course fee for the 1-Year Digital Marketing Certificate Course is:
- USD $12,500
- A 10% discount will be offered to students who pay the full fee upfront.
Course Schedule:
The course will be held online, with live sessions twice a week (Monday and Thursday) from 7:00 pm to 9:00 pm EST. Recordings of the sessions will be available for students who miss a session.
Prerequisites:
- Basic computer knowledge
- No prior marketing experience required
Certification:
Upon completion of the course, students will receive a certificate of completion from our institution.
Instructor:
The course will be taught by an experienced digital marketing professional and instructor who has extensive industry experience.
Software and Tools:
Students will need to have access to the following software and tools:
- Google Analytics
- Google Ads
- Facebook Ads
- Hootsuite or Sprout Social
- Email marketing software (e.g. Mailchimp)
